The San Antonio Spurs have joined the ranks of several other teams wearing patches on their uniforms. According to a report from ESPN's Darren Rovell, the Spurs have signed a sponsorship deal with Frost Bank.
JUST IN: The @spurs are latest NBA team to do a jersey patch deal, it’s with @FrostBank pic.twitter.com/GId2NiBh0d
— Darren Rovell (@darrenrovell) August 22, 2018
The NBA started allowing teams to wear a patch last season. A lot of organizations were quick to find a sponsor, but the Spurs decided to wait for their best option. As it turned out, that best option was close to home, as the San Antonio-based bank has been dealing with the Spurs for quite a while.
Via Dan Solomon of texasmonthly.com:
“I’m not going to say that we’re different from everybody else, but this wasn’t going to be driven by pure economic terms, or the first partner to say yes. We really wanted to find someone who really fit with us,” says Lawrence Payne, the team’s executive vice president of corporate partnerships, broadcasting, branding & content. “Putting a logo on your jersey is not something we were taking lightly. When we started looking, we’ve known Frost. We’ve been doing business with them for a long time. So we thought, ‘Well, wait a minute. Let’s talk to these guys.'”
Now that the Spurs have an official sponsoring partner, it seems they can focus on the upcoming season. Without a doubt, they'll be looking to make another run at the Playoffs.
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