After a horrific video surfaced online in which West Ham central defender Kurt Zouma was seen kicking and then slapping his cats, the Frenchman has faced waves of backlash from angry supporters. Despite the controversy surrounding the West Ham player, manager David Moyes included Zouma in his starting XI on Tuesday against Watford, much to the disdain of soccer fans across the globe. Despite the lack of discipline from his club's skipper, Zouma is dealing with the consequences of his actions, having been slapped with a sizeable fine and losing his major sponsorship deal with Adidas, per B/R Football.

Adidas made the decision to sever ties with Zouma on Wednesday after launching its own investigation into the defender's actions. In addition to losing out on his Adidas deal, Zouma had both of his cats placed into care by the RSPCA, an animal welfare charity in the UK. He was fined two weeks' wages, the maximum fine possible, a sum of just over $338,000, all of which was donated to animal welfare charities in the UK.

Adidas released a statement Wednesday in which they said, “We have concluded our investigation and can confirm Kurt Zouma is no longer an Adidas contracted athlete.”

The club's decision to play Zouma on Tuesday has also had negative results, as West Ham's sponsorship deal with Vitality was pulled with “immediate effect” on Wednesday morning.

“We are hugely disappointed by the judgement subsequently shown by the club in response to this incident,” Vitality said. “As such, we are suspending our sponsorship of West Ham United with immediate effect. We will now be further engaging with the club to understand what actions they will be taking to address the situation.”

Zouma joined West Ham from Chelsea during the summer transfer window in a deal worth a reported $38.5 million. He's featured in 13 matches for the London-based club, scoring one goal.