You know that something is going to explode (if it hasn't already) when some of the biggest names in the NFL begin investing in it. This is exactly the case for NFTs, which has recently and continues to reach new heights. Tampa Bay Buccaneers superstar Tom Brady has followed in the footsteps of Patrick Mahomes as the seven-time Super Bowl champ confirms the launch of his own NFT company.

Brady is reportedly launching an NFT platform named Autograph this Spring, which appears to be an audacious leap into the world of non-fungible tokens:

“Autograph will bring together some of the world's most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors,” Dillon Rosenblatt, co-founder and CEO of Autograph, told Chloe Melas of CNN in a statement.

In their simplest forms, NFTs or non-fungible tokens are pieces of digital content that hold significant value. They are somewhat similar to surging cryptocurrencies such as Bitcoin and Ethereum, but what makes NFTs different is how each individual piece of content is completely unique.

A deep dive into the fascinating world of NFTs will require more than a few minutes, but what we can say is that this has become the latest internet sensation. It's actually much more than that. Just ask Patrick Mahomes, who himself recently raised millions of dollars selling digital NFT art. Tom Brady clearly liked the idea (and the profit margins, of course) and has decided to jump on the bandwagon.