EA is now officially letting go of the FIFA brand after negotiations to keep its license fell through. Now, say hello to EA Sports FC.
The 30-year relationship between FIFA and EA is now over, confirming a rumor that has been swirling for weeks now. The announcement came shortly before EA's latest annual financial briefing.
Electronic Arts wants its fans to know that there wouldn't be any drastic changes to the game they love to play.
“Everything you love about our games will be part of EA Sports FC – the same great experiences, modes, leagues, tournaments, clubs and athletes,” EA Sports' Cam Weber wrote. “Ultimate Team, Career Mode, Pro Clubs, and Volta Football will all be there.
“Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we've continued to invest in for decades will still be there, uniquely in EA Sports FC. That includes exclusive partnerships with the Premier League, La Liga, Bundesliga, Serie A, the MLS – and more to come.”
EA says that Sports FC will be the new independent platform that brings opportunity to innovate and evolve, but didn't expound on that.
Will there be a FIFA 23 under EA?
Although this move doesn't come as a shock, given that we've been hearing rumors about a potential EA FIFA rebrand way back in October. Still, who would have thought that last year would have been the second to the last year when we would review a FIFA game? And yes, there will still be a FIFA 23 coming out later this year.
Although a release date has not yet been revealed, expect EA Sports FC to come out in 2023 at the same release timing as FIFA usually does. On the flipside, FIFA announced that there will be multiple new multi-brand games coming out this year carrying the FIFA name.