To promote season 2 of the reboot He-Man animated Netflix series, Mattel puts the superhero of sword and sorcery in the Roblox Multiverse.
Move over, LEGO crossovers, a new blocky trend is in town. To promote the second season of the He-Man and the Masters of the Universe Animated Netflix Series, Mattel unveils a new virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! on Roblox. Launching today, the game invites Roblox players and MOTU fans alike into the world of Eternia where they can compete in PvP battles as their favorite Masters of the Universe characters, inspired by the Netflix animated series.
Developed by Gamefam, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! is a free-to-play RPG available through Roblox on Xbox One, PC. Players can join the game as one of many Masters of the Universe, battling against their friends and other players in unique Eternian locales. They can also collect and upgrade additional Masters and their cosmetics, and explore Castle Grayskull to uncover its many mysteries.
“Masters of the Universe is an iconic global property about becoming the best version of yourself,” says Mattel VP Global Head of Action Figures PJ Lewis. “We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all new Netflix series via this interactive experience where anyone can explore Eternia through the lens of their favorite characters.”
Also, we just learned that this isn't the first time Mattel is putting one of their IPs in an interactive Roblox world. Mattel has previously added HOT WHEELS OPEN WORLD on the Roblox multiverse. Mattel promises new gameplay and cosmetic content to arrive on the Roblox multiverse game every month.
He-Man and the Masters of the Universe is among the titles we featured in our March feature on new Netflix releases. He-Man and the Masters of the Universe is a dazzling CG-animated series, which reimagines the thrilling heroic adventures of the Guardians of Grayskull for a new generation of fans. Check out what's new on Netflix this month of April here.
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