Los Angeles Lakers forward Kyle Kuzma will be one of the few NBA players to make more money from a sneaker sponsorship than his own NBA deal. The 24-year-old inked a five-year deal with Puma that is expected to net him over $20 million over the life of the deal, making him the face of the company.

If he's making a flat annual rate, the $4 million to kick in this year will be around 200% of what he will make this season playing for the purple and gold — only $1.97 million.

Kuzma admitted it's “crazy” to see this:

“It's pretty crazy [to see] what I make from my contract to my off-the-court, but it just kind of speaks to the day and age that we're in. You can be the best basketball player in the world, but if you can't sell nothing, then nobody really cares about you,” Kuzma told ESPN's Nick DePaula in a recent interview.

“For me, I have the best of both worlds. I'm pretty talented on the basketball court, but people can really relate to me off the court from my journey, who I am, so many different things — the passions that I have people [can] relate to. That's kind of the big play that we're in this world, the social media age.”

Per DePaula, Kyle Kuzma is only one of three players who will make more from their shoe deal than their own NBA contract, a testament of how far NBA marketability has come.

The Flint native was also making the low end of what first-rounders get paid after being selected with the 27th pick, as opposed to the likes of Deandre Ayton and Marvin Bagley III (both also with Puma), who will make higher royalties on the court during the first few years of their respective NBA contracts.