Lakers’ LeBron James congratulates Jeanie Buss on launch of tequila company with Michael Jordan, other NBA owners
Los Angeles Lakers superstar LeBron James was the latest to congratulate team owner Jeanie Buss in her recent venture into the high world of premium alcohol. James took to Twitter to send his congratulations to his boss and the rest of the team behind Cincoro tequila.
— LeBron James (@KingJames) September 16, 2019
Buss is not the only NBA team owner in this exuberant business venture, with the likes of Boston Celtics co-owner Wyc Grousbeck and his former fiancee Emilia Fazzari, and Milwaukee Bucks co-owner Wes Edens also holding a significant stake in the multi-million dollar company.
Oh, and if there wasn’t enough star power going around, then it is is worth noting that a little-known former NBA player named Michael Jordan also happens to be a co-owner.
Chloe Sorvino of Forbes details the inside story behind how this unlikely business venture came to be, and also describes exactly how high-end this new tequila brand has positioned itself in the market.
Cincoro is now among of the most expensive tequila brands sold today. Its añjeo retails for $130, a higher-priced alternative to Don Julio 1942 (at $120). And Jordan’s favorite in the new line, Cincoro’s Extra Añjeo is in rare air—at $1,600 a bottle. Exorbitant to be sure, but still less than peers like Clase Azul Ultra ($1,700).
James himself is no stranger to the world of business outside basketball, with the three-time NBA champ also holding stakes in several profitable ventures.
For one, LeBron was one of the first investors of Blaze Pizza, which has now become a nationwide chain, representing a significant share in the pizza industry today.