Los Angeles Lakers forward LeBron James definitely knows how to market a product.

On Friday afternoon, LeBron took to Twitter to promote 1707 Lobos Tequila, a brand that he and his longtime business partner Maverick Carter invested in two years ago. 1707 Lobos Tequila, which was founded by Diego Osario, has quickly become one of the more popular tequila brands.

James is one of the savviest businessmen in the NBA, with many current players even crediting the 38-year-old for sparking their interest in being business-minded professional athletes.

He has a lifetime endorsement deal from Nike. He's a part owner of the Fenway Sports Group. Factoring in the school he built in his hometown, his media ventures, and beyond, and LeBron seems to always have his hand in something. Aside from his diverse portfolio, his ability to leverage his brand power is also remarkable.

Now, as for his trip to Dubai?

Article Continues Below
Related Los Angeles Lakers News
Feb 28, 2025; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) defends LA Clippers guard James Harden (1) during the fourth quarter at Crypto.com Arena. Mandatory Credit: Jason Parkhurst-Imagn Images
NBA rumors: LeBron James, James Harden potential free agency departures unlikelyZachary Draves ·
timberwolves, Nickeil Alexander-Walker
1 player Minnesota Timberwolves must trade in 2025 offseasonGarrett Kerman ·
Los Angeles Lakers head coach JJ Redick reacts to his team losing the lead to the Minnesota Timberwolves late in the fourth quarter during game four of first round for the 2025 NBA Playoffs at Target Center.
Lakers’ JJ Redick link up with Les Snead at Rams campMiguel La Torre ·
image thumbnail
Sources: Lakers split on trading core playersAnthony Irwin ·
Lakers' Rob Pelinka with a Lakers logo in the middle Mavs Center Daniel Gafford on one side, Nets center Nic Claxton on the other. Question marks around them.
Sources: ‘Extremely active’ Lakers looking to add multiple bigs on trade marketAnthony Irwin ·
Cleveland Cavaliers center Shaquille O'Neal (33) being defended by Chicago Bulls center Brad Miller (52) during the second quarter in game four of the first round of the 2010 NBA playoffs at the United Center.
Former Laker Shaq, Brad Miller recreate brawl photo 23 years laterZachary Howell ·

Well, people hear a lot of interesting things about Dubai. Nonetheless, what's certain about Dubai is that it's one of the most beautiful places in the world, with illustrious architecture and an inimitable culture.

That James would want to return to a place such as Dubai is right up his alley.

After all, he is officially a billionaire as of last summer.

If you haven't had the chance to taste 1707 Lobos, you may be surprised by its quality. It's smooth, there's no bitter aftertaste, it mixes well and its' potent as well.

As always, if you do choose to drink an alcoholic beverage, do it responsibly.