Longtime sneaker marketing executive Sonny Vaccaro, who first signed Chicago Bulls legend Michael Jordan to Nike, says what Los Angeles Lakers point guard Lonzo Ball and Big Baller Brand were trying to do actually wasn't a bad idea.
That's about the only nice thing Vaccaro had to say about Big Baller Brand, though.
Vaccaro says Big Baller Brand was “horribly run” and that it was a brilliant idea handled in the worst way possible:
While players have been intrigued by the concept of ‘Ownership vs Endorsement’ since Big Baller Brand launched, we won’t see Zion Williamson go the independent route.
A candid Sonny Vaccaro on the BBB premise: pic.twitter.com/UiChiCAIU5
— Nick DePaula (@NickDePaula) April 1, 2019
Ball recently removed himself from Big Baller Brand. The Lakers guard and his family and a falling out with Alan Foster, who was a part-owner.
Ball took to Instagram a few weeks ago posting the following picture. He used a tagline from a recent Nike commercial:
It would have been neat if Big Baller Brand could have lasted. Like Vaccaro says, it was a unique idea run by the wrong people.
Ball's second season with the Lakers was cut short due to an ankle injury. The former No. 2 overall pick averaged 9.9 points, 5.3 rebounds and 5.4 assists per game this season while shooting 40.6 percent from the field, 32.9 percent from beyond the arc and 41.7 percent from the free-throw line.
We'll see if Ball joins teammate LeBron James on Nike.