On Monday, Morgan State University announced the hiring of tenured collegiate athletics professional Keisha Campbell as the new Senior Associate Athletics Director for Student Services. Campbell brings nearly 30 years of experience in athletics administration, combining extensive expertise with a passion for enhancing the student-athlete experience.

In her new role, Campbell will oversee several key areas, including sports medicine, strength and conditioning, student development (both personal and career), and other student services. These responsibilities align with Morgan State’s commitment to providing comprehensive support to its student-athletes, ensuring their success both on and off the field.

“I am elated to join AD Freeman-Patton’s great team of professionals at The National Treasure! I look forward to collaborating with my colleagues as we work to enhance the overall experiences of our student-athletes, making each day a great day to be a Bear,” said Campbell.

Morgan State Vice President/Director of Athletics Dena Freeman-Patton expressed enthusiasm about Campbell’s addition to the team. “Ms. Campbell is a welcomed addition to the Bear Family. She brings a wealth of knowledge within intercollegiate athletics that will enhance the experiences of our student-athletes.”

Campbell’s career is marked by a series of significant roles across various prestigious institutions and organizations. She most recently served as the Interim Director of Athletics at South Carolina State University, her alma mater, where she became the second female athletics director to lead the program.

Prior to her role at South Carolina State, Campbell contributed to the CIAA as the Senior Associate Commissioner. In the public sector, she served as a physical education and personal health teacher in South Carolina, reflecting her commitment to holistic student development.

Her tenure at the University of Texas at Dallas (2009-11) saw her excel as the Director of Business Affairs and Lean Coordinator. Before that, Campbell held pivotal positions at the National Collegiate Athletic Association (NCAA), advancing from Assistant Director of Championships to Associate Director of Championships (2006-09).

Campbell’s familiarity with the MEAC is notable. She served as the Assistant Director of Athletics/Senior Woman Administrator at Hampton University, eventually becoming the Associate Director of Athletics/Senior Woman Administrator for the Pirates. She returned to Hampton in 2011 to take on the role of Director of Athletics.

A member of the South Carolina State Athletics Hall of Fame, Campbell was named MEAC Player of the Year while playing basketball for the Lady Bulldogs and is a member of the MEAC 50th Anniversary All-Time Team. Her coaching prowess was evident during her seven-year tenure as head women’s basketball coach at S.C. State, where she earned the MEAC Coach of the Year title in 2001.