LaVar Ball planning to restructure Big Baller Brand, launch new website
The Big Baller Brand is set to undergo a change, as LaVar Ball is planning to “restructure” the sports apparel company and launch a new website.
Ball’s company has taken a hit in recent months as a result of his financial and legal dispute with Alan Foster, who previously served as a business partner. Despite this fact, Ball’s spokesperson says the brand is “alive and well:”
“The Big Baller Brand is alive and well,” Denise White, a representative for LaVar Ball, told ESPN’s Ramona Shelburne. “The brand has been restructuring and we are working to reveal the new website in the next few weeks. It will have a new look and new name (www.BigBallerBrandInc.com).
“LaVar Ball has put a great team of seasoned industry professionals in place to move the brand forward with exciting new products along with signature shoes and sportswear under the Ball name. Unfortunately Alan Foster continues to try and leverage the Ball Family name for his own gain. Alan Foster is a convicted felon who served seven years in jail for defrauding people out of their money. He is a thief and con man and cannot be believed or trusted.”
Foster claims that Ball embezzled more than $2.6 billion from the Big Baller Brand and other organizations linked to the family. The lawsuit is ongoing, and Foster is “hoping set the record straight.” The Ball family has denied Foster’s allegations.
It seems LaVar is doing everything in his power to keep the Big Baller Brand up and running.