Video: James Harden, Donovan Mitchell team up for March Madness ad
Houston Rockets star James Harden and Utah Jazz guard Donovan Mitchell have teamed up for a hilarious BodyArmor ad in the spirit of March Madness, set to release on Thursday during the start of the NCAA Tournament.
The ad was created by five-time NBA champion and Academy Award winner Kobe Bryant, who also had his hand in the sports drink’s “Thanks” ad from 2018.
In this ad — the biggest campaign of the brand as the official partner of the NCAA — Harden and Mitchell are seen using outdated methods to fill their particular March Madness brackets, only to show the contrast of what they wouldn’t do, much like drinking an outdated sports drink:
The ad ends with this punchline: “Thanks Gatorade, we’ll take it from here.” It brilliantly punctuates BodyArmor’s natural flavors and sweeteners, potassium-packed electrolytes, coconut water, vitamins and no colors from artificial sources, which provide superior hydration for today’s athletes.
James Harden and Donovan Mitchell are hardly the only athletes endorsing BodyArmor, which boasts plenty of other big names in the sports world like Los Angeles Angels center fielder Mike Trout, Chicago Cubs first baseman Anthony Rizzo, Indianapolis Colts quarterback Andrew Luck, Phoenix Mercury legend Diana Taurasi, and Seattle Reign and USWNT forward Megan Rapinoe.