Golden State Warriors veteran Andre Iguodala lent some insight to his business mind when it comes to how the NBA has managed to market itself so well, as Adam Silver took the best of tips from former commissioner David Stern Jr. and has royally profit from the gambit. Much like the NFL, the NBA has become a free agency business all year long, a tactic the Golden State Warriors veteran knows has done the league many favors.

“You want to know what your customers are thinking. That’s just business 101 right?,” asked Iguodala, according to Patrick Murray of SportsMoney. “In the age of data, you can access all your fans, you can access your customers, you can see what they’re thinking. The NBA is very tech-savvy. I think it was ranked the most innovative tech company in all of sports.

“The NBA does a good job of having that continuous news cycle where the fans are engaged with the sport. There’s never too much fan engagement, there’s never too much content, or media surrounding the players. They use free agency as a marketing tool as well to keep everyone engaged on a yearly basis. But like I said there’s a fine line between trying to keep competitive balance versus fans losing interest if they don’t feel like their team has a chance to win.”

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It is this very obsession with the era of player control that has gotten fans so engaged with signings, trades, buyouts, conspiracy theories, background sources and a plethora of off-the-court hoopla that keeps fans glued to their phones throughout the day.

Being a fan of basketball nowadays is more than religiously watching games or reading the paper, but rather staying up to date with the most recent news, rumors and hearsay, that now extends beyond one's own team.

The Warriors have been victimized by that very fandom, as the sheer amount of press surrounding soon-to-be unrestricted free agent Kevin Durant has been constant and relentless, as Iguodala and the rest of his teammates are often forced to respond to questions to which they don't have answers to.