Golden State Warriors star Stephen Curry is the NBA's biggest attraction, and he has the numbers to prove that.

While the NBA is a star-driven league and features several bankable players, no one comes close to the popularity of Curry and the attention he brings to the league. As Alex Kennedy of Basketball News shared, Curry has generated 1.4 billion views across all social platforms of the NBA. In comparison, Ja Morant came in second, albeit with just 791 million views.

Of course that trend continues in the 2022 playoffs, further highlighting how important Curry is to the NBA. So far, Curry has already generated 400 million views, which is the most of any player in the postseason. In Game 4 of the Finals alone, all content related to the Warriors sharpshooter helped drive 55 million views to NBA social.

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Stephen Curry is widely considered one of the most likeable players in the NBA, and considering his success over the years and how he sparked how the game is played, it's not really a surprise why he has been so popular.

What's shocking, however, is that not even the likes of LeBron James, Giannis Antetokounmpo, Kevin Durant and Luka Doncic generate the same amount of attention for the NBA as Curry despite their success and popularity.

If the Warriors continue playing and winning at a high level with Curry, then that fame is only going to soar even more.