A new, revolutionary device aimed to help improve its user's shooting prowess is now making its way to the mainstream market. Unfortunately for the creators of the QUBE, Los Angeles Lakers star LeBron James appears to be absolutely appalled by its concept.

For those who have not heard of the QUBE before, it's literally a square-shaped “ball” that is designed to help equip its users with the proper shooting techniques. It's ideal to use for shooting drills as it allows users to shoot while employing the correct form, angle, and ball spin. LeBron is obviously having none of it:

According to QUBE's official website, it is the end all and be all of anyone and everyone's shooting issues:

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“Our patent pending design, and our patent pending leveling system, teach the user proper hand placement and elbow/wrist alignment which are essential in shooting a ball straight!  Using the QUBE helps you develop proper muscle memory and transitions easily to a real basketball.  Once you master the QUBE, you’ll find that every shot is a straight shot with proper arc…you’ll never miss a shot left or right again (and the results are immediate)!  When you purchase the QUBE, you will also learn the non-negotiables of shooting a basketball.  Those are the little secrets to becoming a great shooter.”

You have to see it to believe it. Here is a tutorial video from its website on how to use this rather peculiar product:

With criticism coming from one of the greatest players ever, the company better start aggressively marketing its product by hiring as many high-profile endorsers as they can afford. They're already behind the 8-ball with LeBron's recent disapproval, and it's definitely going to be an uphill battle from here.