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The Miami Heat have unveiled the fourth iteration of their widely popular “Vice” jerseys. Fans will recognize the color scheme, but there is a new twist in the design.
Miami's “ViceWave” City Edition uniform features a new (yet familiar) color for this season: blue gale. In previous versions, the color scheme was meant to reflect Miami's vibrant night life. In this variant, however, the blue is meant to portray “a sun-soaked South Beach in the afternoon,” according to a team press release.
“ViceWave is the continuing evolution of the enormously successful Vice campaign. ViceWave shifts the action from Miami at night neons to the sun-soaked brightness of South Beach afternoon, with the color ‘Blue Gale’ taking center stage.”
https://twitter.com/MiamiHEAT/status/1199018192355635200?s=20
According to Tim Reynolds of The Associated Press, Miami's new kits will go on sale at the arena first (Tuesday night at midnight). The team will debut their new jerseys in Friday night's matchup against the Golden State Warriors:
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For those who have been waiting, it is here.
The Heat have dropped ViceWave.
On sale at the arena first, Tuesday night at midnight, then everywhere else. pic.twitter.com/JA0WzTNz6D
— Tim Reynolds (@ByTimReynolds) November 25, 2019
Heat point guard Goran Dragic says he's excited for the new jerseys, but he's expecting a few phone calls from his friends and family:
“Every year when the new jerseys comes out you’re excited,” guard Goran Dragic said, via The Miami Herald. “You get so many texts and phone calls, especially from Europe. You get friends, they want, Hey can you hook me up with those jerseys? It’s tough to get them, but I like them a lot.”
The Heat (11-4) are off to a great start to this season. Prior to Saturday's 113-86 loss to the Sixers, Miami had won five straight games. Their next shot at claiming a victory comes on Monday night, when they'll serve as hosts to the Charlotte Hornets.
