In the last several months, LaVar Ball has become a prominent part of the sports scene behind his Big Baller Brand, the play of his three sons, and constant antics in the media.

All of this has led to Ball being featured in the upcoming NBA 2K18 video game that is set to be released later this month, according to Steve Noah of Operation Sports.

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The inclusion of Ball in the game is a testament to him staying relevant in the media with his actions over the last several months. In many ways, he has made himself a household name for sports fans because of all that he's been involved with concerning Big Baller Brand and his sons.

Keep in mind, Lonzo Ball will be donning his “ZO2” shoes created by Big Baller Brand in the video game.The fact that he's featured in the game is quite astonishing given that his only connection to the NBA at this point is Lonzo now playing with the Los Angeles Lakers.

If his sons do succeed in all becoming NBA players, this could just be the tip of the iceberg of the many different opportunities that LaVar will have to expand his brand and popularity.