The NBA recently inked a partnership with Kim Kardashian's SKIMS underwear brand. Oklahoma City Thunder star Shai Gilgeous-Alexander is one of the main influencers for the brand. Adam Silver recently discussed how the partnership came about and revealed an interesting detail about the undergarments.

Adam Silver confirms SKIMS underwear is comfortable

Silver had a brief discussion with a TMZ Sports reporter about the NBA's new deal. The commissioner said he partnered with Kim Kardashian and co-founder Jens Grande through a mutual connection. Then, he revealed that he was wearing the brand's underwear at that very moment, per NBA Central.

SKIMS is serious about providing comfortable undergarments to consumers. Adam Silver provided a first-person review of the brand. Naturally, fans have already begun poking fun at Silver's interaction with the reporter.

One fan said this of Adam Silver confirming that he wore SKIMS underwear: “In ‘headlines you wouldn't expect to read' 101.” Other  fans were straightforward with their responses simply saying “We didn't need to know that.”

Here are more notable reactions:

 

Related NewsArticle continues below
Alperen Sengun, Trae Young, Tyler Herro All-NBA snubs
Biggest 2025 All-NBA snubs headlined by Alperen Sengun, Trae Young
Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.
LeBron James extends historic streak with 2024-25 All-NBA announcement

Adam Silver's comments were quite comical. However, the new partnership will go beyond personal comfort.

Kim Kardashian recently said this about the new deal: “I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the league will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

Silver echoed Kardashians sentiments, saying “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”