After weeks of speculation on which company will be their new sponsors, the New York Knicks have finally announced the logo that will be placed on their jerseys this coming season. The team announced that they have agreed to a deal with Squarespace, and a video was made to let its fans know about the partnership, which also discusses its people’s daily hustle and continuing drive to chase their dreams.

The software is a service-based hosting platform is based in New York City, and was launched in 2004 by its founder and CEO Anthony Casalena. They currently have around 580 employees, based in their offices in downtown NYC, as well as in Portland, Oregon and Dublin, Ireland.

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With the Knicks front office ultimately deciding to part ways with Carmelo Anthony, this season will mark the start of the Kristaps Porzingis era, as he will now be their franchise player. They have also added Frank Ntilikina with the eighth overall pick in last June’s draft, who they are hoping will turn out to be one of their cornerstones as well for the years to come.

This is truly exciting times for the New York faithful, as their young core will be tasked to lead them to reach more success, and a new corporate sponsor that will support them. With the Eastern Conference playoff race wide open, the Knicks may surprise many by contending for a spot, and become a winning group once again.

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