Portland Trail Blazers All-Star point guard Damian Lillard is one of the best players in the NBA at the moment — a fact that he has proven through his tremendous performances since the restart. He is also a marketing genius, as it turns out, opting to release a new track right after securing a huge win against the Memphis Grizzlies on Saturday to secure their spot in the Western Conference Playoffs.

Damian Lillard, Dame D.O.L.L.A., just released his latest jam via SoundCloud entitled “I'm Him”:

Dame D.O.L.L.A. actually released three new tracks in what appears to be a Disney World bubble mixtape. The other two songs are entitled “They Know,” which features Jane Handcock, and “No Punches.” The timing of the release is quite noteworthy, with Damian Lillard deciding to ride the peak of his fame as the hottest ticket in the league right now.

It's amazing how Damian Lillard has been able to multitask while inside the isolated campus. Now we know what he's been doing with his downtime inside the bubble, and the results have been epic. We have all been treated with a few fresh dope tracks from easily the best rapper in NBA history.

It's not as if making music is the only thing Damian Lillard has been busy with these days, though. He's also in the business of making history on the basketball court. Portland's superstar has emerged as easily the best player since the restart, and he's led the Blazers to a playoffs berth after Saturday's 126-122 victory over the Memphis Grizzlies in a play-in game.

Article Continues Below
More Trail Blazers News
Cleveland Cavaliers guard Darius Garland (10) drives against Portland Trail Blazers guard Anfernee Simons (1) in the fourth quarter at Rocket Mortgage FieldHouse.
Magic rumors: Anfernee Simons, Darius Garland must be on trade radar, says insiderJulian Ojeda ·
image thumbnail
3 players Portland Trail Blazers must avoid in 2025 NBA DraftCameron Zunkel ·
Los Angeles Lakers forward LeBron James (23) drives to the basket during the second half against Portland Trail Blazers forward Toumani Camara (33) at Moda Center.
NBA rumors: Lakers insider drops eye-opening Blazers intel on potential trade candidateJulian Ojeda ·
Michael Porter Jr. photoshopped in Trail Blazers jersey (number 1)
Trail Blazers trade proposal for Michael Porter Jr. after postseason strugglesBailey Bassett ·
Austin Reaves (number 15) photoshopped in Trail Blazers jersey
Trail Blazers trade proposal for Austin Reaves lands Lakers a centerBailey Bassett ·
Malik Beasley playing basketball. Pistons logo in background.
Ranking 4 best Malik Beasley free-agency destinations if he leaves PistonsBailey Bassett ·

—

Follow ClutchPoints on Twitter & Instagram, and like us on Facebook. We can also be found on Flipboard where you can subscribe and follow us. Get more on Damian Lillard.

All of our NBA content can be found on the NBA section of the ClutchPoints home page here. For all of our college basketball content, click here.

Follow NBA games live by downloading the ClutchPoints App and heading to the scores tab under the NBA section.