Portland Trail Blazers All-Star point guard Damian Lillard is one of the best players in the NBA at the moment — a fact that he has proven through his tremendous performances since the restart. He is also a marketing genius, as it turns out, opting to release a new track right after securing a huge win against the Memphis Grizzlies on Saturday to secure their spot in the Western Conference Playoffs.

Damian Lillard, Dame D.O.L.L.A., just released his latest jam via SoundCloud entitled “I'm Him”:

Dame D.O.L.L.A. actually released three new tracks in what appears to be a Disney World bubble mixtape. The other two songs are entitled “They Know,” which features Jane Handcock, and “No Punches.” The timing of the release is quite noteworthy, with Damian Lillard deciding to ride the peak of his fame as the hottest ticket in the league right now.

It's amazing how Damian Lillard has been able to multitask while inside the isolated campus. Now we know what he's been doing with his downtime inside the bubble, and the results have been epic. We have all been treated with a few fresh dope tracks from easily the best rapper in NBA history.

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It's not as if making music is the only thing Damian Lillard has been busy with these days, though. He's also in the business of making history on the basketball court. Portland's superstar has emerged as easily the best player since the restart, and he's led the Blazers to a playoffs berth after Saturday's 126-122 victory over the Memphis Grizzlies in a play-in game.

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