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The Dallas Cowboys got quite the bit of heat after announcing their latest partnership with a company called Black Rifle Coffee Co.
The team announced the news on the official Cowboys Twitter page, which drew some pointed responses particularly on the timing of the partnership announcement. The post was made just a day after yet another tragic shooting at Highland Park, Chicago that claimed the lives of more than half a dozen people during a Fourth of July celebration.
🔊#CowboysNation, please welcome America’s Coffee to America’s Team.
We are celebrating America’s birthday all week long by giving away ✌️ tickets to a #DallasCowboys home game & a ☝️-year subscription to @blckriflecoffee! Click here https://t.co/hUQTRllFe0 to learn more.☕️🏈⭐️ pic.twitter.com/iFep5BKVZt
— Dallas Cowboys (@dallascowboys) July 5, 2022
It also comes only weeks after the heartbreaking scene at Uvalde not too far from Dallas, which claimed the lives of nearly two dozen innocent children and teachers. The timing of the partnership is what irked various voices on Twitter.
Impeccable timing. Truly.
Guys. This was literally 6 weeks ago IN YOUR STATE, and there was a mass shooting YESTERDAY.
"T&Ps to Uvalde. So sad. Also, buy this black rifle coffee."https://t.co/rLtFxRHbW8
— Jon Helmkamp (@JonHelmkamp) July 5, 2022
https://twitter.com/ThePolitik/status/1544342606498643968
The Black Rifle Coffee brand has flavors such as “Murdered Out” and “AK-47 Espresso”, which didn't sit well with a handful of users.
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just 18 hours after multiple mass shootings on Independence Day, and just weeks after a bunch of kids were shot to death at a school in your state, you're partnering with this? pic.twitter.com/EVXrVLlilE
— kabir akhtar (@kabirakhtar) July 5, 2022
A few Cowboys fans even vocalized that they were boycotting their support of the team given their newest partnership.
The Dallas Cowboys just lost one of their biggest fans. Integrity matters.
— Ippei Mizuhara Innocence Project⚖️ (@willforthrill) July 5, 2022
https://twitter.com/SarahB_MSRE/status/1544345199945605120
According to the Associated Press, neither Jerry Jones nor the Dallas Cowboys themselves have yet to give comment on the matter despite the backlash on social media.
The Black Rifle Coffee Co. was founded by United States Army veteran Evan Hafer, who maintains that his group is one that proudly represents and supports veterans.
Jerry Jones has been known for his support of the military and was one of the more outspoken voices against the kneeling protests in the NFL made during the singing of the national anthem.
