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In the last several seasons, Houston Texans star defensive end J.J. Watt has become one of the most marketable players in the league, which has earned him many endorsement deals with several prominent companies such as Gatorade.
This has led to him and his brothers, Pittsburgh Steelers second-year outside linebacker T.J. Watt and Los Angeles Chargers fullback Derek Watt, to become a part of their marketing campaign for summer called “Beat the Heat.” That helps sell Gatorade as being a premium option to help better hydrate in the hot weather and replenish after going through physical activities in the weather.
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This is a comical way of utilizing J.J.'s marketability while allowing him to get more of a family feel to the commercial that is more relatable to who the product is directed toward. It also presents the opportunity for the Watts to possible do work down the line for Gatorade in helping promote for them.
T.J. Watt is becoming a star in his own right after a strong rookie campaign where he registered 54 tackles with 7.0 sacks that have helped cement him at the outside linebacker position for the long haul in Pittsburgh. Meanwhile, Derek Watt is engrained with the Chargers helping stabilize their running game as a strong asset.
This also puts all three Watt brothers in a direct light away from their NFL careers showing a bit of their funny sides that wouldn't typically be on display football field. More importantly, it could provide with more endorsement possibilities down the line away from the game.
