New England Patriots tight end Rob Gronkowski was the subject of a shocking trade rumor last week that suggested he was heading to either the San Francisco 49ers or the Tennessee Titans. However, that rumor turned out to be false. Gronk himself dubbed the rumor as “fake news.”

And now, Patriots owner Robert Kraft has gotten into the act of refuting the rumor, labeling the whole situation as “hogwash”:

“I guess when your team is good people are looking for things,” Kraft said, via ESPN's Mike Reiss. “I'll just tell you it's a bunch of hogwash that I vetoed some trade. That was never in the works. It's just completely made up.

“I think we have to be careful in society today that people can't just come out and say things like this bit about us trading Gronk to the 49ers or Tennessee. There's no basis to it and it gets a life of its own. I just want to go on record at today's event to make sure that you all understand that there's no truth that. People shouldn't be able to do that.”

For those who didn’t catch it, the rumor purported that the Pats had offers from the 49ers and Titans for the All-Pro tight end and that Bill Belichick wanted to go through with it. But then, Tom Brady threatened to retire had the team gone through with the deal, and so Kraft had to come in and nix it.

While it’s tough to figure out these days exactly what’s real and what’s not, that particular series of events seemed a little bit too incredible to be true. As it turns out, it actually was just a hoax. But with the constant drama that has surrounded the Patriots of late, it’s likely not the last time a sensational story emerges about them.