We all know how much the Toronto Raptors’ recent championship run meant to Canada. It was truly inspiring to see a whole nation unite behind the franchise in what was easily one of the most endearing Cinderella stories in recent times.

However, as it turns out, Toronto’s amazing title run not only brought a whole nation to its feet, but it also has had quite a significant effect on Canada’s economy in general. In particular, Theophilos Argitis of Bloomberg News reports that the Raptors’ recent success has boosted the entire nation’s retail sales:

The Toronto Raptors playoff run seems to have given a boost to June numbers, helping sales at clothing retailers, sporting goods stores and bars. The Raptors won their first National Basketball Association title in June. Sales of Raptors championship apparel and memorabilia on NBA.com broke the record for the day following a title, topping LeBron James’s 2016 victory with his hometown Cleveland Cavaliers.

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This was indeed a pretty historic run for the Raptors, and as it turns out, they have made history in more ways than one. It’s not uncommon for team apparel and memorabilia to spike during and after a successful championship run by any team, but surely, this achievement by Toronto takes it to a whole new level.

It’s amazing to realize just how much this game affects so many other aspects beyond the four corners of the basketball court. This is just one example of the same, and credit is definitely due to the entire organization for making a tremendous impact on the economy of a whole nation.