Washington’s professional football franchise is moving away from “Native American imagery.”

Last week, owner Dan Snyder said the team would be discussing a new name in place of the “Redskins” title first established by former owner George Preston Marshall.

It seems the team is prepared to go in a new direction, per ESPN’s Adam Schefter.

Snyder had previously been on record saying the team name would never change. But investors and sponsors have put pressure on his bottom line.

Nike removed all Washington merchandise from its website, and FedEx (the title sponsor of the team’s stadium) also asked for the name to be changed.

On Monday, it was reported a trio of minority owners alongside Snyder were looking to sell their respective shares of the team. These three own roughly 40 percent of the team, so a sale would further throw the fate of the franchise in the balance.

The discussion around Washington’s potential name change has also sparked discussion about team names in other sports. This includes the likes of MLB’s Cleveland Indians and Atlanta Braves, as well as NHL’s Chicago Blackhawks.

Regardless of how other clubs proceed, the term “Redskin” is rooted in bigotry and racial oppression. The slur refers to the literal skinning of Native American persons and the sale of scalps for bounty.

It seems Washington is advancing towards the selection of a new team name and image. However, the Washington Post also reported the process appears to be “informal,” with no specific deadline.

Whether that means the team will play under the current name in 2020 is uncertain, though it seems likely based on Snyder’s dragged out timeline of events.