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Video: James Harden has his own edition of Trolli Gummies

Despite being an MVP candidate and an All-NBA player, James Harden’s most distinguishing characteristic is his beard.

The man nicknamed “The Beard” has made a quite a name for himself off of the court. The Houston Rockets star agreed to a $200 million endorsement deal with Adidas last year and also has an endorsement deal with Stance Socks.

Now, he has his own edition of Trolli gummies:

Yes, gummy beards now exist. You can literally chew on Harden’s beard now, and it will actually taste good.

It isn’t known if each color represents a different flavor, or if the sour taste is in Harden’s beard, but you can watch a video advertising the James Harden edition of sour brite Trolli’s below: