BIG3 news: Allen Iverson is glad Ice Cube made him face of the league
Following a warm reception by the crowd during its inaugural season, the BIG3 League was missing one of its biggest attractions, Hall of Famer Allen Iverson.
The ankle-breaking dynamo used the latter part of his title of player-coach as his best aid during the eight-game tour this summer, playing in only three of the games and scoring a mere six points throughout the league’s debut season.
Regardless of how events played out, with his team, 3’s Company, eliminated from playoff contention and disappointed fans in the arena he once called home at the Wells Fargo Center, Iverson has no regrets. Instead, Iverson is glad founder Ice Cube made him the face of the league, according to ESPN Insider Kevin Pelton.
At the end of his team's @thebig3 season, Allen Iverson says he's glad Ice Cube made him the league's face. "It will only just get better."
— Kevin Pelton (@kpelton) August 20, 2017
The BIG3 used Iverson’s likeness for billboards, press releases, photoshoots, and TV commercials throughout the promotional period, making the league’s debut a massively anticipated event for those who hoped to see The Answer lace them up again.
Iverson was found holding the clipboard, logging only a disappointing 27 total minutes of court action in his first season with the three-on-three professional league.
The controversial star also was a no-show scratch late in the season ala Derrick Rose, making a rather poor impression on those in attendance during the league’s stop at Dallas in Week 6, earning a consequent suspension for his actions.