Electronics Arts Inc. (NASDAQ: EA) and CONMEBOL, the oldest continental confederation and governing body of football in South America, have announced the strengthening of their partnership with the integration of CONMEBOL Copa América 2024 content into EA SPORTS FC 24 Ultimate Team and EA SPORTS FC Mobile. This move ensures that fans worldwide will continue to enjoy South America's most prestigious football tournaments within the newly rebranded EA SPORTS FC ecosystem.
The Copa América content is now available in EA SPORTS FC 24 via an Ultimate Team update, bringing the best of South American football to players. For EA SPORTS FC Mobile users, the CONMEBOL Copa América 2024 content will be accessible starting June 20 as a month-long event running until July 25. This event will feature various engaging activities, including Skill Games in Daily Training for rewards, PvE matches against teams filled with ICONs and Heroes for weekly rewards in the ICON Challenge, and a dedicated Star Pass for the duration of the event.
EA SPORTS And CONMEBOL Strengthen Partnership With Copa América 2024 Content Integration
This addition of Copa América 2024 content to EA SPORTS FC builds on EA SPORTS' commitment to providing an unparalleled football experience to its global fanbase. It joins other renowned CONMEBOL competitions licensed through EA SPORTS FC, such as CONMEBOL Libertadores, CONMEBOL Sudamericana, CONMEBOL Recopa, and CONMEBOL eLibertadores, further enriching the game’s content and appeal.
David Jackson, VP Brand of EA SPORTS FC, commented on the enhanced partnership: “Our EA SPORTS and CONMEBOL partnership is built on shared commitments to authenticity and innovation, and it’s through these twin values that we celebrate CONMEBOL Copa América 2024. We’re excited for EA SPORTS FC 24 and FC Mobile to feature Copa América 2024 in-game as it gets underway across the US, and to offer the very best of Futbol to EA SPORTS FC fans worldwide.”
EA SPORTS has been at the forefront of interactive football for 30 years, building a global football community of more than 150 million across multiple platforms. This community continues to grow alongside partners like CONMEBOL, who share a common goal of fostering a fan-first future for football.
Juan Emilio Roa, Commercial & Marketing Manager at CONMEBOL, expressed his enthusiasm for the partnership: “We are thrilled to take this new step in our partnership, as CONMEBOL and EA SPORTS FC share a deep commitment and passion for football. The integration of CONMEBOL Copa América into the game allows us to extend the rich tradition of our teams to the virtual pitch globally, sharing the essence of how we live and breathe the sport with this unique approach to South American football.”
Bringing Copa América 2024 To EA SPORTS FC: A New Era Of Authentic Football Experiences
The partnership not only brings the excitement of CONMEBOL Copa América 2024 to EA SPORTS FC players but also underscores the shared vision of EA SPORTS and CONMEBOL to deliver authentic and innovative football experiences that resonate with fans around the world.
EA SPORTS FC 24 Ultimate Team players can now enjoy the thrilling atmosphere of Copa América 2024 with new player items, kits, stadium themes, and more. The event on EA SPORTS FC Mobile will allow players to engage in immersive football experiences, including daily and weekly challenges designed to reflect the intensity and passion of South American football.
This collaboration further cements EA SPORTS FC as a comprehensive football gaming platform, offering an expansive array of content that celebrates the sport's diverse cultures and rich history. The inclusion of Copa América 2024 content exemplifies EA SPORTS' dedication to broadening the horizons of virtual football and bringing global tournaments to the fingertips of millions of fans.
The CONMEBOL Copa América 2024 is set to take place across the United States, bringing together the best national teams from South America to compete for the prestigious title. This real-life tournament will be mirrored in the virtual realm of EA SPORTS FC, allowing fans to experience the excitement and drama of Copa América in their favorite football game.
Live Updates And Dynamic Content Keep Copa América 2024 Engaging & Authentic in EA SPORTS FC
As the tournament unfolds, players can look forward to a series of updates and special events within EA SPORTS FC 24 and FC Mobile, designed to keep the gaming experience fresh and aligned with the real-world competition. The integration of live events and dynamic content ensures that players remain engaged and connected to the ongoing football action.
The enhanced partnership between EA SPORTS and CONMEBOL represents a significant step forward in the evolution of football gaming. By bringing Copa América 2024 to EA SPORTS FC, both organizations are reinforcing their commitment to innovation and excellence in delivering top-tier football entertainment.
Fans of EA SPORTS FC can expect a rich and immersive experience as they dive into the world of Copa América 2024, celebrating the tournament's legacy and the extraordinary talent of South American football. This partnership not only enriches the gaming experience but also highlights the shared passion for football that unites players and fans across the globe.
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