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Joel Embiid asks Sixers PA announcer to call him ‘The Process’

The Joel Embiid era is just getting started in Philadelphia, but the rookie center is determined to make his legacy a memorable one.

Besides his well-tracked road to recovery, several videos of his dunking antics and one-on-one workouts with the staff, the 7-footer asked 76ers Public Address Announcer Matt Cord to use “The Process” as his nickname during the player introductions, according to Philadelphia Daily News’ John Smallwood.

The nickname stems from GM Sam Hinkie‘s famous line of “trust the process” referring to the way the front office and coaching staff would manage player growth and their recovery from injuries, which soon became entirely tied to Embiid.

Cord didn’t honor his request during Thursday’s preseason home opener against the Washington Wizards. Embiid scored five points along with three rebounds, and one block in 12 minutes of action — his current time restriction under head coach Brett Brown.

The rookie center went as far as changing his description on his Instagram profile.

Instagram/Joel Embiid (via The Score)

Instagram/Joel Embiid (via The Score)

Basketball-Reference.com soon followed suit, acquiescing to his self-given nickname.

In an NBA world that is now dominated by abbreviated nicknames, it’s nice to see a substantial monicker, especially one so fitting as ‘The Process”. Joel Embiid will have to earn it before Cord can announce it though, because let’s face it — 5.5 points per game won’t earn you a nickname in this league.

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