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Not only is Zion Williamson the biggest new attraction in the NBA, but he's also the hottest target for endorsements and sponsorship deals.
Big corporations are clearly seeing the potential marketability of the young star, just like how we all see his potential on the basketball court. The verdict is his impact is clearly off the charts on and off the NBA hardwood.
Zion of course rookie scale contract, which guarantees him at least $20 million during the first two years, and close to $44 million when the deal is up.
But for now, he has his sponsorship deals helping him bring home the bacon.
Deal with Jordan Brand
For any basketball fan, your shoe deal is definitely going to be your favorite. It also happens to be the most lucrative for a player of Williamson's stature.
In 2019 before ever playing a single game, Zion inked a deal reportedly worth $75 million dollars through 7 years, to be a member of the Jumpman family.
That puts him in esteemed company with some of the largest shoe deals in the world. He's up there with athletes like LeBron James, Kevin Durant, and Cristiano Ronaldo to name a few. All this before he even laced them up on the NBA floor.
He announced his decision on an Instagram post last July.
https://www.instagram.com/p/B0RBY9NlIvE/?utm_source=ig_embed
Deal with Gatorade
While Jordan's got his shoes, Gatorade will make sure to keep both Zion and his bank account fully hydrated.
Williamson is just the fourth current player to endorse the popular sports drink, joining Paul George, Jayson Tatum and Karl-Anthony Towns. Of course, Michael Jordan and Dwyane Wade also endorsed Gatorade in the past.
Aside from the financial figures, Gatorade also wants to help Williamson's on-court performance.
As reported by Forbes' Kurt Badenhausen, Gatorade execs have already had sessions with the Pelicans star to “test his sweat and fluid loss” and have figured out ways to keep his motor up during games. Not that he seems to need it much when you watch him though.
Endorsement with 2K Sports:
We'll also be seeing Zion's face in the upcoming 2k21 game, and not just in the game. He's the cover athlete of the latest installment, alongside Kobe Bryant and James Harden.
Zion Williamson's Other Endorsements:
Aside from Gatorade and Jordan Brand, Williamson has an endless supply of suitors. He also has endorsements with Mountain Dew, Fanatics for a collectibles deal, inked an agreement with Panini for an exclusive trading card contract.
He even got a brand new car from Mercedes-Benz USA.
The first overall pick deserves the best overall car. @zionwilliamson #S63 #MBAmbassador pic.twitter.com/GK42xoFLlP
— Mercedes-Benz USAㅤ (@MercedesBenzUSA) February 15, 2020
Zion Williamson will be rolling in endorsement deals as his NBA journey progresses. But here's to hoping his biggest impact is still on the court.
