Nike’s bold move to make the extremely polarizing Colin Kaepernick as the face of the company’s latest ad campaign has inspired a countless number of people to channel their hidden pyromania. The initial fear among Nike supporters was that the sports apparel giant’s stock market value will take a nosedive. Well, that’s not what’s happening, and anyone who’s been waiting for Nike to collapse is not only NOT getting what they want, they are also getting laughed in the face by Los Angeles Lakers superstar LeBron James.
Well I mean I guess WE’RE on 🔥🔥🔥🔥🔥🔥🔥🔥. 🤣🤣🤣🤣 #JokesOnYou #NikeLifer✔️ https://t.co/OVPP54a3hz
— LeBron James (@KingJames) September 14, 2018
According to a report by Eben Novy-Williams of Bloomberg, Nike shares have already hit an all-time high, closing on Thursday at $83.47 per unit.
More from Bloomberg:
It will likely be months, if not longer, until anyone can fully measure the business impact of Nike Inc.’s controversial partnership with quarterback-turned-activist Colin Kaepernick, but early data from Edison Trends show sales tracking well above last year.
Edison scanned receipts from more than 200 online retailers (including Nike.com) and found that that Tuesday after Labor Day, for example, the first full day after Kaepernick’s ad went viral, Nike purchases were 22 percent higher than the same day in 2017.
That’s certainly not music to the ears of people who destroyed their Nike goods as a form of protest for the Kaepernick ad.
Nike is a global brand, so it’s one of the few companies who can handle such a dramatic blowback from angry consumers. In fact, blowback might be an overstatement, as the company is seemingly profiting off of their latest move.
As for LeBron James, Nike’s success is also his success in part because he’s sharing the same message the ad campaign likes to convey to the market and to the general public as well.
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