Who can forget about the infamous cramping incident of LeBron James in the 2014 NBA Finals?
It occurred in the fourth and final frame of a pivotal Game 1 against the San Antonio Spurs, with James — then with the Miami Heat — being unable to close out the game due to the untimely injury. The Spurs came away with the crucial victory, and ended up closing out the series in just five games.
Many, including LeBronJames , considered that to be one of the most disappointing moments of his career. However, true to form, James turned a negative into a positive by making the most out of a truly disheartening incident. Years later, that notorious cramping incident has turned out into a business opportunity for James and his camp.
“‘What can we do? What can we do?'” said James' longtime athletic trainer and friend Mike Mancias, per Dave McMenamin of ESPN. “After the whole cramping incident in San Antonio, we started doing some work with a pharmaceutical company, coming up with different recipes, different ingredients — at the same time keeping it all safe, NSF certified, clean.”
After years of trial and error, they finally found the perfect formulation; one that would significantly improve LeBron's durability throughout the grueling NBA season. Naturally, the next step would be to make as much money as they can out of the top secret supplement concoction.
Now, they are taking that recipe to the masses, pairing up with the likes of Arnold Schwarzenegger, Lindsey Vonn and Cindy Crawford to launch Ladder, a health and wellness company that sells the same grass-fed whey, plant proteins and energy powders that LeBron James uses.
LeBron's new supplement line is set to be released to the general public very soon, and it should prove to be another goldmine for the Los Angeles Lakers superstar.
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