The NBA community is celebrating the memory of Kobe Bryant on Sunday, Aug. 23, which would have been the late Los Angeles Lakers legend's 42nd birthday.

As the Philadelphia 76ers warmed up before their game against the Boston Celtics, an electronic banner with the initials “KB” and a heart with a “2” in reference to Kobe and his daughter, Gianna, could be seen around the court.

Check it out:

Bryant's memory is being commemorated inside and outside the NBA bubble

Vanessa Bryant shared a heartfelt birthday message to her late husband, while a number of athletes, such as Vince Carter, Sabrina Ionescu and LeBron James posted messages in Bryant's honor. The Lakers, NBA and WNBA also sent out tributes to the Hall of Famer:

Nike released an ad entitled “Better: Mamba Forever,” narrated by Bryant's friend, Kendrick Lamar. “Kobe taught us to be better,” the L.A.-based rapper and lifelong Lakers fan says in the ad:

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Boston Celtics, Jayson Tatum, Miami Heat, Bam Adebayo

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Heat’s Bam Adebayo and Jimmy Butler (Butler in casual clothes) smiling, with Celtics’ Jayson Tatum looking serious; caption below: BE CAREFUL WHAT YOU WISH FOR”

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https://www.youtube.com/watch?v=C9I-W1eTCbk&feature=emb_title

Nike has labeled this “Mamba Week.” The apparel company will release five new versions of the Kobe V Protro sneakers and a reissued jersey designed in part by Bryant.

On Aug. 12, the Orange County Board of Supervisors declared Aug. 24 (8/24) as “Kobe Bryant Day“— which comes one day after his birthday and represents both numbers he wore during his prolific career. The Lakers will wear their Black Mamba alternate uniforms for their game against the Portland Trail Blazers on Monday.

Over 300 murals have popped up in cities across the globe celebrating Bryant and Gigi since they and seven others tragically perished in a helicopter crash on Jan. 26