Nike has named its newest campus building after Los Angeles Lakers forward LeBron James.
The LeBron James Building will be home to Nike’s Beaverton-based Advanced Innovation team. Inside the building is a state-of-the-art Sport Research Lab. The team will dabble into fields such as sports science which is aimed to help the athlete reach their full potential. It is the sixth new building at the Nike world headquarters. Via his Instagram account, James tagged the unveiling as “surreal” and admitted that he shed tears upon hearing the news.
“Man this is so surreal! When I got the call this was happening I couldn’t believe it! I was literally shedding tears. You guys know where I come from but if you don’t I come from the inner city projects, single mother, only child, and statistics would suggest I would never EVER make it out let alone be alive still to tell you about it. Now I’ll have my own building at the Nike Head World Quarters where my family and I legacy will live on forever.”
https://www.instagram.com/p/B2DNbXvgbdQ/
James has been with the brand since he entered the NBA in 2003. He has since inked a lifetime deal with Nike reportedly worth billions of dollars.
Apart from home to Nike's research team, the facility will also include a full NBA-size basketball court, a 200-meter track, a 100-meter straight away, and an artificial turf training pitch. An inclined ramp outside the building which extends more than 500 feet will also give athletes a chance to train.
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