While the Dallas Mavericks may be down in the Western Conference Finals, Reggie Bullock has given fans something to cheer for and be proud of ahead of Game 3 on Sunday night.

Before Game 3 it was announced that Reggie Bullock had won the 2021-22 Kareem Abdul-Jabbar Social Justice Champion award.

The award, which was created in 2021, honors players who are making an impact in the fight for social justice. The award’s namesake, six-time NBA champion Kareem Abdul-Jabbar, has been highly influential in the social justice landscape dating back to the civil rights movement. Bullock is the second winner of the annual award. Its first winner during the 2020-21 season was then Portland Blazers forward Carmelo Anthony.

Reggie Bullock has a special connection to the social justice movement. One that he shared with NBA on TNT prior to Game 3.

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“It was big. It was something that definitely hit home for me and my family.” the Mavericks forward said.

In 2014 Bullock’s sister, Mia Henderson, who was a member of the LGBTQ community as someone who is transgender, was murdered. Since then, Bullock has focused on not only acceptance of members of the LGBTQ community, but all people through neighborhood engagement and national efforts around the LGBTQ movement. He has taken part in events such as NYC Pride March, the GLAAD Media Awards, and other NBA events for LGBTQ allies.

Reggie Bullock has selected the Kinston Teens, a youth-led nonprofit organization with a mission of empowering young people through service, leadership, and civic engagement, as the recipient of his donation.