The entire world is up in arms over the death of George Floyd during police custody in Minneapolis. Racism has become the most pressing issue all over the globe and several NBA stars and figures have used their voices to speak out, while others drew money from their own pockets to make donations. For Golden State Warriors head coach Steve Kerr, however, the work is just getting started.

Kerr believes it should go far beyond just doing virtual calls or handing out a hefty check.

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“I think that that's our job, really, is to make sure that it's not just a press conference and a Zoom call, and then back to normal business,” Kerr said on NBC Sports Bay Area's “Race In America: A Candid Conversation, via NBC Sports.” “I think what David (West) was talking about earlier (on the panel) was working with the grassroots organizations. I think being committed — if you're a corporation, taking on that commitment of building a relationship with these grassroots organizations.

“Not just, ‘Hey, here's a check for [$5,000], we're proud of you.' Build a relationship with the grassroots organizations, build a relationship with city government and continue this work. That's the whole key, and that's what I'm going to try to do. That's what the (NBA) coaches association is doing. We're trying to build lasting relationships so that the work can continue, even beyond the emotion of the aftermath of something like this.”

Steve Kerr has a great point here. Holding online press conferences or giving out a nice sum is just a short-term band-aid solution to an issue that has been haunting the world for a very long time now. Clearly, there is still a long way to go before racism is eradicated.

Nonetheless, major players such as the NBA can certainly make a difference if they offer long-term help to address the pressing issue. Splash Brothers Stephen Curry and Klay Thompson were among several Warriors players who recently participated in a protest rally organized by teammate Juan Toscano-Anderson in Oakland. With the influence those two have, this is a good start to show their solidarity in this fight to make the world right.