Subscribe
Follow Us
Houston Rockets guard James Harden recently took the time to star in the first-ever digital campaign of an upcoming athlete-run series for BodyArmor Sports Drink.
This comes just one week after the first-ever TV campaign was launched, where Harden appeared alongside 8 other athletes with Los Angeles Lakers legend Kobe Bryant narrating.
The 47-second clip gives a look at what goes inside the head of the five-time All-Star as he trains and prepares for his on-court battles. Bryant served as the creative director of the advertisement and is also a major investor for the brand. He worked closely with Harden to better understand his obsession with winning, and to write a more fit script for the narration.
https://www.youtube.com/watch?v=KRXzWamrYAM
The Beard did not issue any statement about his starring role in the ad as he has rather followed in LeBron James' footsteps of being away from social media with his team currently competing in the playoffs. His story though, give his fans a better idea of how he is a versatile athlete and fearless competitor. It also shows how dedicated he is to winning, as he plans to bring home the Championship to Houston this season.
Harden has been having his best season as a pro this year, with career-high averages of 29.1 points, 8.1 rebounds and a league-leading 11.2 assists per game. His incredible numbers from this year has made him one of the favorites to win the MVP Award. More importantly for him, the Rockets are in a good position to continue their postseason success, and could even upset the San Antonio Spurs in the Western Conference Semifinals.
After seeing the BodyArmor ad, it makes it even harder to count out the Rockets' chances of contending for the title, especially with Harden leading the way. He feels that he has unfinished business this season and nothing short of his best should be expected in what will be a tightly contested matchup with the Spurs.
