The New Orleans Pelicans have cooked up something that will give their jerseys a whole new look.

The team announced recently that they have agreed to partner with Zatarain’s for their jersey sponsorship. Their logo will be placed on the upper left side of the uniform, on the opposite side of the Nike Swoosh.

A promotional video was also made to add more hype to their partnership, and make it known that a New Orleans-based company is supporting the team.

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Zatarain’s is proudly from New Orleans, and is one of the largest food and spice companies in the U.S. They specialize cultural cuisine, particularly Creole cooking, which is a heritage of Louisiana. The company has an assortment of products, including frozen foods, and their famous rice mixes.

The decision to partner with Zatarain’s is expected to give the team’s fans feel a sense of pride knowing that two homegrown ventures are looking after one other, to make sure they both succeed and eventually give back to the people of New Orleans as well.