The Buffalo Bills enter the 2025 season still searching for answers on offense. Josh Allen remains the centerpiece, but the Bills need another weapon to elevate their passing game. ESPN highlights wide receiver Keon Coleman as a potential Bills X-factor. Coleman sits at the center of those expectations, with hopes he can become a Tee Higgins-type threat who changes how defenses play them.
The connection between the Bills and Keon Coleman could unlock Buffalo’s long-awaited playoff breakthrough. If he keeps developing, Coleman has the tools to transform the offense and redefine its ceiling.
The question surrounding the Bills is simple: do they have a true WR1? Khalil Shakir thrives in the slot, but Coleman’s emergence on the outside is key. He lacks elite separation, but his strength lies in contested catches and winning physical battles. To maximize that skill, Allen must develop more trust in Coleman. He has to be willing to throw to him even when he’s tightly covered. The connection improved last season, but there’s still room for growth, and the tools are clearly evident.
For Buffalo, the hope is that Coleman evolves fully into that Tee Higgins-type player. Higgins has carved out a role as one of the NFL’s premier possession receivers. If Coleman can replicate even part of that production, the offense gains a new dimension. This is especially true over the middle of the field and in the red zone. His size and physicality could make him a reliable target when drives stall. He could also provide options when defenses tighten coverage late in games.
Joe Brady’s offensive system thrives when Allen has multiple dependable options. Coleman unlocking his full potential would ease pressure off Shakir and Dalton Kincaid while forcing defenses to respect the boundary. That balance could be the missing piece for a deep postseason run and the long-awaited breakthrough Buffalo fans have been craving.
If Keon Coleman takes the leap, the Bills’ ceiling rises significantly. A Tee Higgins-like presence outside could be exactly what finally pushes Buffalo past its recent playoff struggles.
Could the Bills potential X-factor, Keon Coleman, be the difference between another early exit and a deep playoff run?
