One of the NFL's premier franchises is back on the top of the league, and everybody is tuning in.

Love them or hate them, the 11-1 Dallas Cowboys are generating huge ratings. The star-crossed rookie combo of Dak Prescott and Ezekiel Elliott has reignited a huge fanbase that's been waiting quite some time for their franchise to return to dominance.

The television networks have taken notice, and they're acting accordingly.

Dallas' Week 15 game against the Tampa Bay Buccaneers has been flexed into the Sunday night slot. Originally, it was scheduled for 1 p.m. ET.

The best show on turf

As a result, the Cowboys are about to make unprecedented NFL history. From Charean Williams of the Star Telegram:

Article Continues Below
More Dallas Cowboys News
Dallas Cowboys tight end Jake Ferguson (87) breaks the tackle of Atlanta Falcons linebacker Matthew Judon (15) in the first quarter at Mercedes-Benz Stadium.
Cowboys’ Jake Ferguson looks ‘noticeably different’ after disappointing 2024 seasonRichard Pereira ·
Dallas Cowboys Netlfix
Netflix cheerleader series brings 400% pay raise revelationAutumn Hawkins ·
Dallas Cowboys wide receiver Kelvin Harmon (84) carries the ball against Los Angeles Rams safety Tanner Ingle (34) during the fourth quarter at SoFi Stadium.
Cowboys sign former Packers, Rams cornerback to 1-year dealLorenzo J Reyna ·
Dallas Cowboys running back Jaydon Blue with Micah Parsons and a silhouette of an American football player with a big question mark emoji inside. There is also a logo for the Dallas Cowboys.
3 hottest Dallas Cowboys takes coming out of 2025 minicampBen Strauss ·
Dallas Cowboys kicker Brandon Aubrey throws out the first pitch before the Royals play the Rangers at Globe Life Field.
Cowboys’ Brandon Aubrey impresses with Rangers 1st pitchGuillermo Guajardo ·
Pittsburgh Steelers wide receiver George Pickens (14) runs to score a touchdown on a pass reception against the Jacksonville Jaguars during the third quarter at Acrisure Stadium. Jacksonville won 20-10.
Rival coach sends warning to NFL about Cowboys’ George Pickens tradeJaren Kawada ·

The Cowboys will become the first team in history to play four consecutive night games, and it gives them three consecutive games on NBC.

That's right, no team has ever played four straight games in primetime. The Cowboys are about to do so.

This past week, Dallas outlasted the Vikings in Minnesota on Thursday football. This coming Sunday night, they head to New York to take on the rival Giants.

After their matchup with the Bucs, the Cowboys will round out their primetime run on Monday night against the Detroit Lions in Week 16.

Given that the Cowboys will likely wrap up the NFC's number one seed by Week 17, their last game against the Philadelphia Eagles was unlikely to be flexed to the Sunday night slot. But now, it's technically not possible; the league allows a maximum of six primetime games for each team, and Dallas will have maxed out after their Week 16 bout with Detroit.

As the season winds down, the league and its networks (especially NBC) hope more and more people tune in to watch the resurgence of America's Team.