For Dallas Cowboys owner Jerry Jones, bad PR is still PR.

The Cowboys have been on the receiving end on of massive backlash after what many deemed as a failed offseason. The biggest criticism on the team is their decision to trade Amari Cooper for a 2022 fifth-round pick and swap rights in the sixth round. Obviously, those were horrible returns for a player of Cooper's caliber, hence the shock and frustration of fans and the media alike.

However, Jones couldn't care less what fans and the media say. In fact, he welcomes those talks since it helps bring the attention to the team.

“When you spend 30-something years saying ‘Look at us. Hey, wait, wait, you’re looking away…We’re the Cowboys. Look at us.' When it's been that way, then when you have some things you might not want to look at, you get looked at. That's good,” Jones said when speaking to the media at the recent NFL owners meeting, per Michael Gehlken of the Dallas Morning News.

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For what it's worth, Jerry Jones has a valid point. The Cowboys, being the most popular team in the US, will always attract controversy anyway. With that said, it's better to welcome it rather than avoid it. Jones has been in the business for a long time to know that it won't easily destroy the reputation the team has made in its long history.

Of course the disappointment of fans are understandable. The roster certainly took a major blow, and it doesn't look like they made improvements at all compared to their 2021 team–it doesn't even seem they had the urgency to do so. While Dak Prescott recently showed his confidence about the Cowboys winning the Super Bowl in 2022, the lineup they have just don't scream contender status.

And after years of heartbreak due to their lack of success in the postseason, any step-back for the Cowboys are naturally met with criticisms.

While Jones may love all the attention his team is getting, it won't last long before fans get tired of it unless they see any big improvement. Many are already questioning whether they should still be considered “America's Team,” and it might not be long until they lose relevance if they don't show any sign that they want to compete at the highest level.