With Cade Cunningham getting ready for his rookie season with the Detroit Pistons, the endorsement deals will likely come from all different avenues for the No. 1 overall pick.

On Thursday, Cunningham inked a deal with the crypto outlet BlockFi. They will pay the signing bonus for the endorsement deal with Bitcoin that will deposit into the account of the Pistons rookie.

More and more athletes are stepping into the crypto world with some opting to have bonuses or other sources of pay be paid out via crypto currency. Cunningham is just the latest in his deal with BlockFi.

Cunningham was the lead act at the NBA Summer League in Las Vegas as many got their first look at the Pistons' No. 1 overall pick from the 2021 NBA Draft. Detroit believes, as do others, that the franchise has secured one of their future franchise pillars with the selection.

Getting the Pistons star is a great get for BlockFi who many may not have heard of before this deal with Cunningham. On their site, BlockFi lists their mission as the following:

“…The company was created with the goal of providing credit services to markets with limited access to simple products like a savings account. BlockFi sets itself apart from other cryptoasset service providers by pairing market-leading rates with institutional-quality benefits. The company is the only independent lender with institutional backing from investors that include Valar Ventures, Galaxy Digital, Fidelity, Akuna Capital, SoFi and Coinbase Ventures.”

And now, they can add Cade Cunningham to their list of partners.