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Ravens QB, reigning MVP Lamar Jackson is suing Amazon

Lamar Jackson, Ravens

Baltimore Ravens MVP quarterback Lamar Jackson has filed a lawsuit against online retail giant Amazon. According to ESPN’s Jamison Hensley, Jackson’s grievance is against third-party vendors on Amazon selling unlicensed merchandise with the University of Louisville product’s likeness along with his trademarks.

“Jackson has asked for ‘the court to require Amazon to count sales it generated from merchandise that features Jackson’s name, image or likeness and ban the website from offering such items without authorization,’ according to the lawsuit. Jackson is also looking for additional damages that he feels ‘Amazon inflicted upon him and his company.'”

Jackson led the Ravens to back-to-back postseason appearances the past two seasons, and in 2019 captained a high-octane offense under center, earning the first seed in the AFC at 14-2 but bowing out of the 2019-20 playoffs in the conference’s divisional round against the then-surging Tennessee Titans.

Jackson’s camp cites these vendors selling products with already-registered trademarks has damaged the Ravens mobile quarterback’s image and brand. Jackson is seeking compensation for the damage, which included merchandise featuring the line “Not bad for a running back.” Jackson has eschewed the “running back” label since coming out of college as a first-round pick and former Heisman Trophy winner, as the Ravens signal-caller was unfairly criticized and called to move to another position, like running back.

The 23-year-old Jackson surpassed Michael Vick for the NFL’s single-season rushing yards record for a quarterback, rushing for over 1,200 yards in 2019 along with tossing over 3,000 yards through the air for a league-leading 36 touchdowns en route to being named the league’s Most Valuable Player.