New Orleans Saints running back Alvin Kamara said last summer he had some interest in becoming a NASCAR fan. It would seem he was quite serious about following the sport more intently.

Kamara will be sponsoring Xfinity Series driver Ryan Vargas for this weekend's event in Daytona. The partnership grew roots after Vargas implored his Twitter followers to recommend potential sponsors.

The Saints back was tagged in the thread, and responded in kind asking how he could be of service to Vargas and his team.

Vargas then made the official partnership announcement on Wednesday. He will be teaming wit Kamara's juice company, The Big Squeezy, for Saturday's race.

Vargas also called Kamara's excitement for NASCAR “unmatched,” saying he was delighted to be the representative for the star Saints running back's first foray into the sport.

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Perhaps Alvin Kamara will help kickstart a trend of athletes beginning new business ventures in stock car racing. After all, Michael Jordan is now in the space. Jordan and longtime NASCAR staple Denny Hamlin debuted their new team last weekend at the Daytona 500, with driver Bubba Wallace becoming the first Black man to lead a lap in said race.

The Saints talent first showed interest in NASCAR in part because of Wallace and his activism in getting NASCAR to ban all confederate flags at race sites. He even attended a race at Homestead-Miami Speedway back in June.

The Pro Bowler's growing interest in NASCAR is continuing into 2021, and now he will have the chance to dip his toes into the business end with a sponsorship of Vargas and his team this weekend.