UCLA freshman and lottery pick hopeful Lonzo Ball was torn apart by the internet upon releasing his new signature shoe line the ZO2, including a standard and a premium model, along with a comfort slide pair.

The premium ZO2 Prime will retail for $495, the most expensive non-limited edition shoe out to hit the market. Twitter obviously had its share of good fun.

Nike, adidas, and Under Armour are having a good kick out of this.

Which do you feel would be more popular by the end of Lonzo Ball's rookie season? Overwatch or his brand new shoe line?

https://twitter.com/SpikeEskin/status/860219667226537986

The sports world is indeed the same as before, sorry LaVar.

These ZO2 Wet, the premium edition of the Prime line, come with an autograph in what looks like a golden permanent marker, guaranteed to last while you cry about spending $995 in this pair of shoes.

https://twitter.com/justbesilent/status/860220006927405058

Maybe they did?

https://twitter.com/_GLC_45/status/860223860074991616

2K all day with all the virtual currency going to them stats!

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Wow, that's saying something…

Last but not least, there are these $220 ZO2 Slides that will make you slide right into poverty after copping a pair.

Me neither, drinks don't buy themselves in my world.

https://twitter.com/Alexzander310/status/860223203251167232

Yet another shocker…

https://twitter.com/ItsBrendanTime/status/860220018876919808