Last week, Jordan Brand announced that Zion Williamson’s first signature shoe is going to be released in January of 2021, with more details to come. A signature shoe is a massive deal and is usually only reserved for MVPs and perennial All-Stars, but Zion was given his after having played only 24 games in the NBA, whereas established stars like Luka Doncic still don’t have them.
Isaac Harris: So Zion is getting his first signature shoe. Called the Z Code. So a few days ago, I joked about it ,and I said, ‘Zions gonna get a signature shoe after 24 games.’ He’s only played 24 games, guys.
Nick Angstadt: Is that really it…?
Isaac: Yes ,and I’m just baffled right now. One, I haven’t heard any of this yet when it comes to like Nike news or people with Jordan. But if they hand him a signature shoe, the Z code or whatever they want to call it, after 24 games and zero playoff appearances, that’s confusing as heck to me and I’ll be very disappointed.
I mean, Luka has accomplished so much more. And if Zion’s getting this then don’t come at me with ‘these are the things that Luka needs to accomplish and hit MVP, or whatever it is, before he can get a signature shoe.’ Heck no, Luka’s shoe should be right behind it.
Nick: Absolutely. If Luka has to get an MVP in order to get a shoe and Zion can do it in 24 games, I mean, what are we doing? I understand Zion has all the…
Isaac: No, he has nothing more than Luka at this point. Nothing.
Nick: No, no, he has brand recognition that Luka doesn’t have in the States.
Isaac: I would say that before this season. I don’t think that’s the case.
Nick: Drake wore Zion’s jersey, how many years ago? Right? He’s been big since then. I mean, he’s had staying power in the US. He’s had really big stages of all kinds of fans.
Isaac: Sure, but Jordan brand is global. We know that with Rui. I mean, we’ve talked about Rui, but…
Nick: But did anybody that didn’t know Luka before all of a sudden know Luka because he’s represented by Jordan Brand? I don’t think so. I don’t think that changed his reach.
Isaac: No, but I think his game on the court has reach more than Zion.
Nick: For sure, but I don’t think it’s more than Zion yet.