Former United States President Barack Obama has joined NBA Africa both as a strategic partner and minority owner, the NBA announced on Tuesday. Obama is no stranger to the game of basketball and has never been shy to discuss his interest in the game and the NBA in particular.

In a statement, Obama said he will continue to promote goodwill through his new venture (via ESPN).

“The NBA has always been a great ambassador for the United States, using the game to create deeper connections around the world, and in Africa, basketball has the power to promote opportunity, wellness, equality, and empowerment across the continent. By investing in communities, promoting gender equality and cultivating the love of the game of basketball, I believe that NBA Africa can make a difference for so many of Africa's young people.”

NBA Africa is responsible for the league's presence throughout the continent with the newly formed Basketball Africa League (BAL) highlighting such an effort. The BAL was previously unveiled as part of NBA All-Star Weekend in 2019, although it was ultimately delayed due to the COVID-19 pandemic. The BAL was able to hold its first season last May, as 12 teams from 12 different African countries were able to participate.

Obama is expected to “help the league's social-responsibility efforts, including programs and partnerships across the continent that support greater gender equality and economic inclusion,” according to Marc J. Spears of ESPN. Additionally, Barack Obama possesses a minority equity stake in NBA Africa and will be able to fund Obama Foundation youth and leadership programs throughout the continent.