Players aren’t the only employes of the 32 organizations that make up what’s known as the most powerful sports entity in the country. Individuals within the front office and even owners, too, find themselves in hot water at times.

Queue Steve Keim.

The Arizona Cardinals general manager has been cited for D.U.I. (driving under the influence) on July 4, according to Chandler, Arizona police who confirmed the news to KTAR News 92.3 on Saturday.

“We are aware of the incident on Wednesday involving Steve Keim. He fully recognizes the seriousness of the situation and that this type of behavior is unacceptable and inexcusable,” the Cardinals said in a statement. “Steve immediately alerted the team who in turn reported it to the NFL as required under the league’s Personal Conduct Policy. We are continuing to gather information and will handle the matter appropriately and in accordance with all league policies as well as within the legal system.”

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Hours after the incident went public, Keim released an upfront statement about the entire situation. Among the words/phrases used was “poor judgment” and “inexcusable.”

“I truly regret my incredibly poor judgment and inexcusable actions,” Keim said. “Everyone associated with the NFL and its teams is held to a high standard of behavior and I obviously failed to meet that. I sincerely apologize to our organization and its fans as well as to my family. I accept full responsibility for my actions and hold myself completely accountable. Moving forward, I will take the steps to ensure that I never put myself or the Cardinals in this type of situation again.”

Keim is presiding over an Arizona Cardinals team currently looking to reach the heights experienced a few years ago. Rookie Josh Rosen is in the house and a big-time quarterback battle will soon be unfolding at camp between the rook, Sam Bradford and Mike Glennon.