Rich Paul didn’t just rise in the world of sports representation, he redefined it. The Klutch Sports Group founder and longtime LeBron James confidant is the latest high-profile expert to partner with MasterClass, where he’ll offer an inside look at what it takes to dominate an industry from the ground up, per AthlonSports. The course drops June 9, and in a promotional clip released Friday, Paul makes his philosophy crystal clear when asked who his biggest competition is. His answer: “There is none.”

That statement isn’t just bravado. It reflects a relentless work ethic forged in Cleveland and sharpened through over two decades of navigating NBA power structures. From a chance encounter with James at an airport (where Paul caught his attention with a vintage Warren Moon jersey) to managing the careers of stars like Anthony Davis, Draymond Green, Lonzo Ball, and Bronny James, Paul has built a legacy rooted in instinct, trust, and grit.

MasterClass, the digital platform that fuses documentary-style filmmaking with high-level education, is the perfect stage for someone like Paul. It’s where curiosity meets expertise. Names like Sara Blakely, Martha Stewart, and Serena Williams don’t just inspire — they instruct. For $10 a month, subscribers gain direct access to elite voices. Now, Rich Paul joins that lineup.

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Legacy in Motion

Since launching Klutch Sports in 2012 after leaving Creative Artists Agency, Paul has proven time and again that knowing your craft means knowing your worth. He’s become a symbol of power off the court, helping reshape player empowerment in professional sports. In 2019, Sports Illustrated dubbed him “The King Maker.” That same year, United Talent Agency (UTA) invested in Klutch and appointed Paul as co-head of its entire sports division.

He didn’t stop there. By 2020, Paul had launched Klutch Conversations to promote financial literacy among young people. He also joined UTA’s board of directors and was named GQ’s “Power Broker of the Year,” continuing a streak of accolades that highlight the impact he’s made beyond the headlines.

With his MasterClass, Paul isn’t just teaching deals or contracts. He’s offering a blueprint — not for how to follow, but how to lead. Because in his eyes, there’s no race when you set the pace.