Champs Sports is reinventing the retail experience for the modern athlete with their new concept, Champs Sports Homefield. Set to open in Pembroke Pines, Florida this weekend (April 22-24), the 35,000+ square feet store is the biggest ever opened by the company.
The Homefield concept is meant to cater to athletes both on and off the field of player, featuring apparel and equipment for the running and training needs of all athletes as well as modern nutritional and recovery products. Beyond the product side, Homefield also offers a variety of experiences to their customers, including a full-sized basketball court, a multi-sport court, and a Champs Sports Combine digital VR system where they can perform shuttle runs and vertical jumps to measure their skills.
“At Champs Sports, we are committed to listening to our consumers. We’ve been a part of athletes’ lives since inception and this new Homefield concept directly caters to their total needs,” said Guy Harkless, Senior Vice President and General Manager of Champs Sports and Eastbay. “We know those needs are constantly changing and therefore, we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future.”
The interactive experience goes even further for running enthusiasts, offering a try-on treadmill to aid in finding the perfect pair of running shoes from more than 65 performance running styles.
The brands available at Champs Sports Homefield include adidas, New Balance, Nike, Puma and Under Armour, as well as new brands and product categories including Brooks, HOKA, Gaiam Yoga, Hyperice, and GNC Health & Nutrition. Foot Locker, Inc. owned brands, Eastbay Performance, CSG and COZI, are also available.
Champs Sports Homefield Grand Opening Weekend
To celebrate the store’s grand opening this weekend, Champs Sports is providing customers with free workout classes on Band Training, HIIT, yoga, and basketball, as well as activities including a performance footwear customization art station with local artist, ABSTRK, a gaming lounge, and photo opportunities, all accompanied by music provided by local DJs. Events and workshops aimed at bringing the community together in celebration of all sports and athletes will be ongoing beyond Homefield’s opening weekend.